The Farm Co-operatives & Collaboration Project is an Australian Government initiative designed as a resource for primary producers to help them value-add, build marketplace strength and boost returns. The project aims to lift on-farm profitability (at the farm gate and into the supply chain) by providing expert support and financial assistance to collaborative groups and cooperatives. The brand was designed to communicate these goals to farmers across Australia.

Specific design applications included: logo and brand image design, corporate brand guidelines, newspaper and online advertising, pull up banners, National Forum promotion and program.

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